why feed fresh

let's unpack the research

Have you ever seen "meal" in your dog's food? Here's what it means: it could contain blood, hair, hoof, horn, manure (read: poop), stomach, in amounts that can occur unavoidably in good processing practices.

There's also been many studies uncovering mislabelling practices happening in commercial pet food. Here's the results: Almost 40 percent of the products had a meat that was not listed on the label.

It is also ultra-processed. Kibble is processed at extremely high temperatures that can produce carcinogens.

Here's the tea: Diseased, dead, dying, or disabled meat that is not allowed for human consumption, is legally allowed to be used in pet food if cooked at high enough heat and pressure.

Source: Association of American Feed Control Officials (AAFCO)